CMC Audience Development Award
(Gold, Silver, Bronze)
Subscription acquisition programs today frequently involve a transmedia approach. Circulators execute campaigns in a variety of print and digital formats, often integrating a range of platforms to achieve best results. For example, print offers frequently allow the recipient the option of ordering online. More and more, promotions offer both print and tablet products.
The best work will be recognized and rewarded.
This year, gold, silver and bronze awards will be handed out for Audience Development, recognizing the best campaigns from classic retention programs, to newsstand or eEditions, and everything in between. This category is open to consumer, B2B and B2C magazines.
A panel of judges will determine the winners based on:
DEADLINE: March 27, 2017.
Please include 4 samples of each entry for our judges.
For each sample, descriptions of the following elements are required:
- the goals and objectives of the campaign
- any innovations in executing the promotion
- the campaign elements and deployment
- results and what you learned
Ron Sellwood - email@example.com
Ship samples to:
Coast to Coast Newsstand Services Partnership
5230 Finch Ave East, Suite 1
CMC Members: No charge
Non-CMC Members: $30 per entry
STRATEGIC OBJECTIVES | 40%
What was the circulator trying to accomplish with the promotion? What set of assumptions was the promotion based on? Was this an adaptation of an existing control? How did the circulator plan to combine online and offline promotion for maximum impact? What were the online and offline goals for the promotion (response rates and net revenue per order)?
Judges will be looking for thoughtful use of creative, offer and media when evaluating the strategic approach.
INNOVATION | 20%
What new thinking was used in executing the promotion? How was technology employed?
EXECUTION | 20%
Demonstrated use of direct response techniques.
RESULTS | 20%
Were online and offline goals for the promotion (response rates and net revenue per order) achieved? What were the overall insights from the promotion? Learning is as important as results!